Florense

Brief the project
Florense is a Brazilian Company with an Italian heritage. The project mission is currently developing a next-generation
version of their flagship kitchen and closet based on a new design identity for this collection. ted design concepts for the project areas, while providing the best in terms of style, materials, and finishes. The mission and guiding vision shall be an expression, through provocation of emotion and passion, of the truest Pininfarina experience through design.

What I did
-Jump to the proejct on Phase 2 and mainly develope the
closet unit based on the selected concept.
-Mainly design the closet interior space and improve for the lifting counter.
-Defined the CMF series for Miami store 2024.
-Designed the accessory which follows the new design language.

Client
Florense
2024

Section
Kitchen Design
Kitchen accessory Design

Discipline
Research
Cabinet Design
CMF
DFM

Team members
Fran, Stefano
MinYun (Ariel) Chung
‍

The project began with Francisco and Stefano, who primarily designed the initial style and form language during Phase 1. I joined the project in Phase 2, taking on the main responsibility of defining the interior of the cabinet. Additionally, I designed the side cabinet, refined the details of the island counter, and defined the CMF for the rest of the series.

1. The main area Layout I have worked on: Side cabinet
-Define the interior division and space.
-Define the CMF/ form language based on the selected direction

The Items
- A transparent glass top shelf
- Wood wine glass racks.
- Wood counter top and drawer.
- A counter container.
- An aluminum backsplash.
- A leather wine bottle rack.

Push-out Drawer & Leather Wine Rack
Push-and-out drawer with metal plate keeps the form minimalistic. The open-space wine bottle holder the holder made by leather and put the bottle gently.

1. The main area Layout I have worked on: Side cabinet
-Define the interior division and space.
-Define the CMF/ form language based on the selected direction

Lifting Counter
I mainly designed the division layout of this bar area, dividing it into sections for storing wine bottles, a movable tray, and a platform for placing appliances.
This platform can transform into a closed tabletop through a lifting mechanism, and when elevated, it functions as the bar counter.

The Tray
I also designed a tray specifically for the lifting counter, mainly for coffee and tea items. Meanwhile maintaining a consistent family
look with the overall design.